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Writer Invest Seoul Day19-01-02 19:18 View1,206

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City of Seoul Wins ‘Best MICE City’ Award for 4th Consecutive Year

 

 

 

Seoul Metropolitan Government(SMG) was awarded the Best MICE City for the fourth consecutive year at the <2018 15th Annual Global Traveler Tested Reader Survey Awards> hosted by Global Traveler, the most renowned journal on business tourism.

Ranked 3rd in the Union of International Association (UIA) World City Ranking, the city is establishing a globally acknowledged position as the best MICE city.

 

“Seoul was able to win the award for four consecutive years thanks to its establishment of top-level infrastructures such as a outstanding IT environment, public transportation and accommodation, a refined culture in which traditional values and the latest trends coexist, and the charm of friendliness of Seoul,” a spokesperson for SMG explained.

 

SMG developed various medical tourism products and actively engaged in marketing activities including overseas medical tourism fairs and fam-tour to invigorate this high value-added industry. As well, the city is now implementing innovative policies by providing tourism services based on the latest smart technologies for individual travellers and mobile tech-savvy tourists.

 

“While Seoul’s tourism industry was until recently focused on quantitative growth based on the attraction of foreign tourists, the city will now work to seek qualitative growth through MICE industry, medical tourism and smart tourism, with the goal of becoming a world-leading city for tourism,” exclaimed Director of the Tourism & Sports Bureau of SMG Joo Yong-tae.

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