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Writer Invest Seoul Day18-12-04 15:19 View325


All about MICE, ‘2018 Seoul MICE Week’



Seoul has been ranked the No. 3 international conference city in the world for a third consecutive year. During 2018 Seoul MICE Week,which was held for two days starting Nov. 22 under the joint sponsorship of Seoul Metropolitan Government (SMG) and Korea International Trade Association and the supervision of Seoul Tourism Organization, experts in MICE (Meeting, Incentive Tour, Conference/Convention and Exhibition/Event) gathered to discuss ways to develop Seoul into the world’s leading MICE city.


Seoul MICE Week was launched in 2014 to raise peoples awareness of the MICE industry. This year, the Seoul MICE Business Consultation Meeting has been newly established to connect companies in the MICE industry with the hosts of the event for business promotion.


MICE Business Day, the first day of this event, is a program that was prepared to share the latest success cases among MICE industry stakeholders and expand the networking through participation in forums and information sessions. A range of events were held, including the Information Session for Support of MICEto facilitate 1:1 meetings between organizations planning to hold MICE events in Seoul and members of the Seoul MICE Alliance and Seoul MICE Forum,under the theme Strategies to Secure Competitiveness in Global MICE.

In particular, members of the Seoul MICE Alliance (SMA), an organization for public-private cooperation under the auspices of SMG, discussed the networking efforts and activities they had been engaged in for the past year at the annual meeting of SMA. In addition, 7 individuals who contributed to the development of MICE industry in Seoul were awarded citations from the mayor of city of Seoul.


On Friday, MICE Future Talent Day was held for the general public who are interested in the MICE industry to build their understanding of MICE through a quiz contest, mentoring talk concert, etc. that were easily accessible to the general public.


Ju Yong-tae, Director of Tourism & Sports Bureau in SMG said, The event provides a good opportunity for global experts and people concerned in the industry to meet in one place, share information and strengthen networking for the promotion of MICE industries in Seoul. We will spare no efforts in supporting Seoul, the No. 3 international conference city in the world for three consecutive years, to become the best MICE city in the world.  





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